StrikeIron Blog

StrikeIron to Exhibit at Ad:Tech NYC

Posted by Kathy Jameson on Thu, Nov 03, 2011

A lead is the critical first stage of any sales process. It refers to an individual or company that has expressed interest in potentially buying a product or service offering.

The value of a lead is dependent upon accuracy. For example, how current and up-to-date is the contact information? Is there any data that is missing (i.e. a phone number or address)? Is some of the data simply wrong?

There are ways to ensure that you are fully receiving return on investment (ROI) on potential leads. Accurate, complete, and timely leads are more likely to drive the highest revenue and generate the greatest value to the sales organization. Therefore, investing in the quality of lead data can have a measurable and rewarding payoff.

One of the primary reasons many organizations come to StrikeIron is to enhance the value of their lead data. We can validate email addresses, mailing addresses, and phone numbers in real-time. Our data quality solutions ensure a lead is accurate and complete (e.g. no missing or inaccurate contact lead data).

StrikeIron can also enhance customer data by providing demographic and lifestyle information. Essentially, we bring additional value to the lead. This means increasing the likelihood of turning that lead into a buying customer.

Thus, we have decided to attend ad:tech New York. This conference prominently features digital marketers who are buried in customer data. Many companies in the online space are aware of the value of a lead, whether it is being collected via a website or web form. However, it is important to be taking active measures to ensure you are getting the full potential value out of a lead.

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StrikeIron At LeadsCon - Week of 8/22

Posted by Bob Brauer on Mon, Aug 22, 2011

A lead, as we all know, is an individual or company that has indicated some level of interest in potentially buying a product or service. This is an important first stage categorization of any sales process.

Technically, a lead is represented by data, and the potential value of that lead is dependent on the level of accuracy, how current the contact information is, and the comprehensiveness of the data that constitutes the lead. In other words, a lead is only as valuable as the data that comprises it within a CRM application or other sales-driving system.

Fortunately, lead value ROI is generally pretty easily obtained as a function of the sales line. It is very measurable, and one can see over time that the more accurate, complete, and timely leads are likely to drive the most revenue and have the greatest value to the sales organization. Therefore, investing in the quality of lead data can have a measurable and rewarding payoff.

This is one of the primary reasons many organizations come to StrikeIron - to enhance the value of their lead data. Our real-time customer data quality offerings can validate email addresses, physical addresses, and phone numbers to ensure a lead is accurate, and it can even correct missing or inaccurate contact lead data where possible.

We can also add a sizable list of additional data points, including company demographic data points, residential information (from sources such as the Census Bureau), latitude and longitude coordinates, and other data points that add some additional value to the lead and optimize it for the purposes of a sales organization.

Best of all, our easy-to-integrate APIs are available out in the Cloud (meaning no reference data maintenance and a flexible subscription model), making it easy to plug into just about any CRM, marketing automation, or other lead management system via the Internet.

So as we are in the sweet spot of need for a large number of attending organizations at LeadsCon, we have found much success in the past with this conference. As a result, we will have a pretty sizable contingent of folks at the event in New York City this week.

Drop by and say hello (booth 202) and learn more about how to rev up the value of leads. Oh and by the way, we will be giving away some iPad2's. Hope to see you there!

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