SMS is the most widely used data application in the world, is considered by Forrester Research the “workhorse of mobile," and reports say people sent as many as 10 trillion text messages in 2012. Mobile experts agree SMS will remain a significant part of the mobile landscape for the foreseeable future.
Companies across the globe rely on bulk text messaging to solve a host of business needs and as a result positively affect their bottom line by:
Improving customer satisfaction by sending timely notifications about packages, or service technician arrivals
Increasing revenue by texting reminders to refill prescriptions or service vehicles
Generating sales through special text promotions and offers
Decreasing labor and operating expenses by messaging
Expanding event attendance with save-the-date, early registration or time sensitive data
Keeping internal teams informed with quick links to a new product, meeting changes, or other informational messages
Preventing physical harm by distributing emergency and safety warnings.
SMS – which has never been easier, faster, more cost-effective, or reliable as it is today – is a business best practice, one most big brands and enterprise companies’ use. It makes sense. Text messaging enables businesses to reach people on their mobile devices and smart phones anytime, anywhere quickly and easily.
The First Text Message
In December 1992, the first SMS message – sent from a computer to a cell phone in the UK on the Vodafone network – was successful. The message, "Merry Christmas," sparked a text messaging and mobile communications revolution.
Today, adults are more than twice as likely to adopt SMS over any other form of mobile messaging, including email, MMS, and instant messaging. Additionally, more than 80% of the U.S. population owns a mobile phone and 73% regularly send or receive text messages daily.
A 20-Year SMS Evolution
Finnish engineer Matti Makkonen gets credit for the innovative idea of delivering a simple message from one device to another, even if the receiving device is off, or outside a coverage area as he enjoyed a bite to eat in a Denmark pizzeria.
Following this epiphany, he wrote down a few specifications and in December 1992 the first SMS message – sent from a computer to a cell phone in the UK on the Vodafone network – wishing someone “Merry Christmas” was successful.
Initially, carriers were not expecting much activity around SMS. The growth stemmed from teenagers taking advantage of the far less expensive communications method compared to voice to-voice calls charged for each minute of usage. A host of acronym-based expressions emerged (LOL, OMG and CUL8R to name a few of the firsts), accelerating the mobile messaging revolution even further. Carriers standardized SMS messaging formats in 1999.
Additionally, people appreciated the private nature of SMS messaging, and mobile carriers capitalized on the technology going to great lengths to prevent SPAM and other potentially unwelcome messages, which could cause usage – and therefore their revenue – to deteriorate.
An SMS Mobile Marketing Pioneer
StrikeIron, a pioneer in data quality communications, provided SMS capabilities to customers at the beginning of the 21st Century, sending texts through email. In approximately, 2006, StrikeIron developed more sophisticated ways for businesses to integrate SMS technology.
Today, StrikeIron enables the programmatic sending of text messages to mobile devices in real-time using a Cloud-based API, continuing to enhance SMS applications based on customer business needs and market demands.
Learn more about StrikeIron SMS Mobile Marketing solutions:
On behalf of StrikeIron, we wish you a happy and safe holiday, and look forward to your comments below!