What is Reverse Email Append?
Effective email marketing campaigns involve relevant, often personalized content. How do you create content tailored to a particular person if all you have is their email address?
Perhaps the customer signed up on for an email newsletter or on a landing page that only asked for their email address. This is great for conversion rates but provides no insight into the person’s name, not to mention demographics.
StrikeIron’s Reverse Email Append solution solves this problem. Reverse Email Append, an operation on StrikeIron’s Email Append web service, will add a name and address to an email address.
Once you have the name and address, you can either append additional demographic data through a service like StrikeIron’s Phone and Address Append service or match the customer with transactional data in your database.
Now you can provide the customer with email content that is segmented and relevant plus you can address the user by name adding to the personalization of the conversation.
As with all StrikeIron services, StrikeIron’s Reverse Email Append solution is provided as an easy to integrate SOAP or REST Web API. The API can be integrated into landing pages, eCommerce platforms, CRM systems, and marketing automation platforms.
Create a more personalized experience for your email marketing campaigns. Get started today with a free trial of StrikeIron’s Email Append.