What is Email Append?
StrikeIron just announced the release of our Email Append API.
If you are not familiar with Email Append, it is a tool that helps improve your ability to communicate with customers through email marketing, even if you do not currently have their email address.
Email append will add an opt-in email address to customer records that you only have a name and address for. This is perfect for customers who have not collected email addresses previously but would like to build their email list by leveraging their customer relationships.
It is very simple to implement. As with all of our solutions, you integrate a simple REST or SOAP API call into your CRM system, marketing automation platform, website, or lead database. You call the Cloud-based service with a name and address and you instantly get the corresponding email address back. Alternatively, you can send us a customer list and we will append the emails to the whole list with a very quick turnaround.
After you append email addresses to your customer list, you should send them an opt-in message prior to any marketing campaigns.
As you can imagine, opt-in messages will result in a smaller list, however, this list will likely be fully engaged and more likely to open/interact with future messages. Additionally, opt-in subscribers are less likely to flag your messages as spam.
When sending your opt-in message, you should make sure to:
Introduce your company and the relationship you have with the customer.
Let your customers know what kind of messages they will receive. For example, is this a newsletter or special offers?
Indicate how often they can expect to hear from you.
Tell your customer what they need to do next (e.g. usually click the opt-in button or link).
As with all email marketing messages, you should have your information and an opt-out mechanism in the footer.
So how do I get started?
As you can see, Email Append is a powerful tool in reaching your customers over email. We have been testing this new solution for over a year and are confident we have the most comprehensive email append solution on the market…but don’t take our word for it, sign up for a free trial of email append.