StrikeIron Blog

Partner Spotlight: ActivePrime & Oracle CRM On Demand

Posted by Bob Brauer on Thu, Aug 30, 2012

I've had an opportunity to work closely with ActivePrime lately as they are in the homestretch of beta-testing their CleanVerify product. CleanVerify is one of a suite of products they market to help companies improve, organize, and better utilize the data within Oracle CRM On Demand. I'm really excited about what they have accomplished.

ActivePrime has integrated several services from StrikeIron as part of their solution. I am helping them test the usability of the integration. Utilizing StrikeIron's Cloud-based address verification, email verification, and phone validation products, ActivePrime is able to deliver a powerful, high-performance, real-time data validation and data cleansing solution fully integrated within Oracle CRM On Demand. This enables customers to focus on closing business rather than the ongoing maintenance of data within their CRM system.

For example, a call center representative collecting contact information from a customer and entering it into the Oracle CRM On Demand system can now automatically validate that the collected mailing address, phone number, and email address are all correct (see screen shots below). Validating data at the point of collection before it ever gets into the CRM system can reduce the cost of downstream data cleansing efforts as much as 10x, ensuring a high level of quality data within the CRM system from the moment the data is entered.

In addition to validating the data in real-time, additional information, such as correct ZIP+4 and county, is also added to address records.

Another nice feature is a log that gets created that keeps track of every validation that occurs within the Oracle CRM On Demand system, ideal for administrators and other data stewards who like to stay on top of these kinds of things.

If you would like to try the integration during the beta period, or anytime after, ActivePrime is offering a CleanVerify trial here.

Validating a mailing address:



Validating a phone number:



Validating an email address:


View log/report:


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