Enrich Your Email Data to Provide Compelling, Relevant Offers
Do you ever wish you had more information on your customers and prospects? If you are like many marketers, you are trying to target your customers with limited information on who they are. This is not just from a contact perspective, but from a demographic profile perspective as well.
The result is bland, non-relevant, and non-compelling offers and the associated low response rate.
There is an easy way to gain a much deeper understanding of who your prospects are and what they like. Using data enrichment services like StrikeIron's Email Append will give you additional demographic and socioeconomic data about your prospects so you can provide content and offers that resonate with them.
For example, if you have just an email address for a prospect or customer, you can append contact and demographic information including:
- Name, address, phone number, and age
- Income level
- Homeowner probability
- Do they live in a metro area or rural area
- Education level
- What interests do they have
...and much much more.
The more data you have on a prospect or customer, the better you are able to offer prospects the products and services that are interesting to them.
For example, if you are a retailer that is collecting email addresses on your website, then you want to keep required information to a minimum to maximize the amount of submissions. With only an email address, you have two options:
1) Try to engage the user with untargeted offers.
2) Enrich the data with information so you know, for instance, that the email address belongs to a 27-year-old single female who owns her own home, makes between $50,000 - $75,000 a year, and is interested in books, fitness, and travel.
The second scenario enables you to send targeted messages starting at the welcome message. This will increase your customer engagement and revenue.
Ready to engage your prospects and customers with rich and compelling offers? We are working with a few select, pilot customers on this new solution. Contact firstname.lastname@example.org or +1 919.467.4545 learn more.