StrikeIron Releases New Mobile Marketing Whitepaper
Posted by Kathy Jameson on Wed, Dec 21, 2011
Bulk
SMS text messaging can drive revenue growth and brand engagement, according to new white paper from
StrikeIron.
Mobile marketinghas revolutionized marketing due to its ability to be immediate, relevant and interactive. It has emerged as a valuable channel to improve brand awareness and enhance relationships with both new and existing customers.
Currently, there are 5.3 billion mobile subscribers, which is 78% of the world population. In the US alone, during the first half of 2011, the number of mobile devices in the U.S. rose 9%, causing wireless penetration to reach 104%. There are now more wireless devices being used in the U.S. than there are people.
SMS text messaging is the most widely used data application on the planet. The future of mobile will continue to be very bright. By 2012, an estimated 10 trillion text messages will be sent and delivered globally.
StrikeIron’s whitepaper “SMS: The King of Mobile Messaging” explains why retailers and other brands should consider mobile as a medium in their marketing mix. It discusses how SMS campaigns are effective in driving revenue and real results, as well as why now is the time to leverage SMS marketing.
For a copy of the report, go to http://offers.strikeiron.com/sms-whitepaper/.