SMS Gateway Services: Unique Ways to Connect with Customers
In today's world of rapid communication, it takes the average person 90 minutes to respond to an email, but only 90 seconds to respond to a text message. For ease of use and convenience, people increasingly prefer SMS over other methods of communication. That's why businesses and institutions around the world are turning to bulk SMS marketing software to keep up with customers, leads and prospects.
In 2009, BMW Germany chose text messages as a way to encourage drivers to purchase snow tires for their cars. The campaign targeted BMW owners, inviting them to visit a dealership to purchase tires for the impending winter weather. That campaign yielded a 30 percent conversion rate, and $45 million in new business for BMW, an impressive result for a new initiative.
Another unique application of bulk text messaging is the Acuminder program, run by Johnson & Johnson's Acuvue contact lens brand. The company uses SMS to remind contact lens users when it is time to change their lenses. The program also sends SMS reminders about purchasing new boxes of contacts and about annual eye examinations.
What these two programs have in common is that they provide information SMS subscribers find helpful, making a conversion much more likely to occur. Not only did BMW remind drivers to purchase snow tires, but the company suggested the appropriate tires for each recipient's particular model of BMW.
Consider other ways businesses, agencies and institutions use SMS to stay connected:
Retailers and consumer-based companies, like Domino's Pizza and Starbucks, have used SMS effectively for ordering products and services while providing consumers with incentives, such as mobile coupons.
In September, the U.S. Department of Health and Human Services (HHS) announced two SMS smoking cessation programs, QuitNowTXT and SmokeFreeTXT, as part of the Text4Health initiative. The programs are aimed separately at adults and teens, leveraging information from those institutions' rich databases to support smoking cessation.
Text4baby, a government program for expectant mothers, has grown from a pilot program to a national one in just two years. Mothers who sign up for the service receive weekly updates on prenatal care and overall pregnancy health.
We love hearing about novel ways customers use our SMS Alerts and Notifications service to successfully raise the bar for customer service and marketing initiatives. Leave us a comment below and let us know how you’ve utilized SMS messaging in your marketing or customer service campaigns, or contact us to learn more.