Drinking our own Kool-Aid - StrikeIron's Email Bounce Rate < .5%!
Posted by Justin Helmig on Wed, Dec 07, 2011
One question we get asked a lot is "how accurate is your Email Verification?".
The real answer depends on your email list, how fresh it is, where it was acquired, what the audience is, etc.
That being said, we just ran the first mailing in a new nurture campaign and had <.5% hard bounces after sending through our ESP!
StrikeIron, just like many of our customers, collects leads from a variety of sources including pay-per-click campaigns, organic search, social, tradeshows, partners, etc.
The last few months we have put a strong focus on ramping up our content generation and we recently started an email nurture campaign to share this interesting content with our leads and customers.
We collected our list from Salesforce and Hubspot then ran it through our Email Verification solution before uploading to our ESP. After sending we went back in and looked at our metrics.
The one that stood out was our very low bounce rate, <.5% for a list that had never been nurtured! This is substantially lower then research that MailChimp has done for acceptable bounce rates in various industries
We strive for better than 90% accuracy rate and are normally well above that goal (99.5% in this case!). That being said, we always offer Free Trials to prove to our customers that we are the most accurate Email Verification solution.
What do your bounce rates look like today? Tell us below (and sign up for our free trial to see how you can improve it!)