5 Tips for Using Data-as-a-Service
Posted by Kathy Jameson on Thu, Dec 01, 2011
Data-as-a-service is changing the way marketers reach their customers. Information that was previously thought unattainable can now be obtained in real-time with a simple API call. User submitted data such as email addresses, home addresses, and phone numbers can be validated in real-time against public and private databases to make sure the data is real and accurate. Utilizing these services can help cut costs and boost revenue. Here are five tips for using data-as-a-service to increase revenue and cut costs:
1. Increase Revenue: Email marketing can be an effective way to boost revenue, but incorrect emails represent lost revenue potential. Verify emails as they’re entered into an online form then alert users if they enter an incorrect address. You can also batch verify emails before you send them in order to cut down on bounces and spam rates. StrikeIron’s email verification platform can make sure email addresses are correct and valid.
2. Cut Costs: Wrong addresses result in returned packages and unhappy customers, especially during the holidays. This can be costly. Verifying addresses can eliminate these costs. StrikeIron’s address verification service can help you capture correct addresses in real-time, or batch verify addresses prior to sending mail. Read our case study for more information. Read our case study about Griot's Garage.
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3. Increase Revenue: 66.8% of mobile users send and receive text messages. Reminding mobile customers who have forgotten to renew their contact lenses, medications, subscriptions, or other services can result in huge revenue boosts. Use StrikeIron’s bulk text message service to remind customers it’s time to repurchase this month. To learn more about how the mobile marketing landscape is expanding, download our SMS White Paper.
4. Cut Costs: Sales teams waste a lot of time calling inaccurate phone numbers and that time costs your business. Verifying phone numbers in your CRM can cut this wasted time drastically. Use StrikeIron’s phone number validation to get the call right the first time and decrease the cost of wasted calls.
5. Increase Revenue: Direct mail campaigns can drive new purchases, but what if you only have your customers’ phone numbers? This information is available and can be appended easily if you have either your customers’ phone number or address. StrikeIron’s reverse address and phone append service can fill in missing phone or address information to give your campaigns more flexibility so all your offers can reach your customers.
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