End Bad Data, Maximize Cyber Monday with Data Verification
Posted by Justin Helmig on Sat, Nov 26, 2011
The largest online shopping day of the year, Cyber Monday, is on its way. The growth of this unofficial shopping holiday, and the growth of e-commerce sites has been driven over the past decade by one factor: convenience.
Instead of battling mobs of shoppers in crowded malls, circling the lot to try and find a parking space, consumers are attracted to the ease and opportunity of ordering products and services from their home and having those items delivered quickly, easily, and cheaply.
If you want a successful e-commerce business, you need StrikeIron’s data verification solutions in place to address inefficiencies associated with traditional customer information collection.
Bad Data Means Short-Term Problems
Most e-commerce sites rely on customers to input shipping and billing information. Unchecked, this regularly translates into incorrect mailing addresses and phone numbers, and invalid email accounts. The resulting errors are considerable, with orders arriving to wrong destinations and the additional costs associated with returns and reshipping. These problems drain profits and prevent employees from carrying out their jobs and the company’s mission.
Bad Data Hinders Long-Term Relationships
As if lost profits and productivity weren’t enough, poor data collection and management keep companies from developing extended company-consumer relationships past the initial purchase. If a customer enters an invalid email address, the retailer has no way to pass along information regarding future sales, promotions, or special offers. This becomes the long tail of bad data because it significantly reduces opportunities for future customer revenue. And to add insult, companies with invalid customer email addresses are more likely to be branded as a spammer.
Good Data Verification With a Simple Line of Code
Traditional, in-house data management tools are available, but they require significant start-up and maintenance costs, time, and resources to use. And after all of that, they’re not always accurate.
Cloud-based services, such as StrikeIron’s powerful contact verification tools, can easily be integrated into e-commerce sites, often with a simple line of code. Unlike traditional tools, cloud-based data verification solutions require little time to use. They provide instant results that are extremely accurate at an affordable price. All of our solutions have free trials so give it a try today!
Tell us what you think about data quality on your e-commerce site.