Stickiness? Brand loyalty? Better Have Accurate POS Customer Contact Info
Keep your customers wanting more. That’s something every business craves, because it leads to more revenue and greater profits. But creating stickiness, brand equity, and a strong and loyal customer base requires regular contact between your company and its customers.
Before that can happen, the real work begins by capturing accurate customer contact information at the point of sale.
Email, direct mail, a combination of platforms and services -- your company has choices for customer outreach, but sustained interaction requires the utilization of data verification tools to provide your company with increased collection efficiency, better accuracy, and reduced costs because of data errors.
Accurate Point-of-Sale Collection
Make it simple, get it right. StrikeIron's phone, email, and address verification services are an easy solution for retailers looking to improve the point-of-sale collection accuracy of customer contact information. They’re real-time, cloud-based and integrate directly with POS terminals. That allows your company to quickly validate, verify, and capture correct customer data automatically. No more tedious, time-consuming process of manually entering information into a database.
The StrikeIron solution allows multiple points of user information to be accessed by simply entering a customer’s phone number. Employee time spent per customer is cut down, and from the customer’s point of view they can exit the checkout process much more quickly.
Missing Data = Missed Opportunities
Verification is the key component to improving customer data quality, and verification lessens the impact of e-commerce systems that are inconsistent and capture error-ridden data through archaic, manual processes at the point of sale.
Verification is the foundation on which those long-term customer relationships are built, relationships that generate incremental revenue. Tremendous opportunity costs are incurred by failing to invest in data quality because relationship-based selling hinges on digital communications and is one of the most successful sales and nurturing paradigms.
Simply put, people like to buy from friends, and friends communicate on digital platforms.
Lower Marketing Costs, Higher Stickiness
Data verification services allow retailers to cut down on wasted costs associated with incorrect information. By verifying a customer's address, you ensure that your direct mailings reach their intended audience. Although emails that bounce have a negligible physical cost associated with them, they have an additive effect that can decrease future account wide email deliverability, which carries huge opportunity costs. Verifying email addresses prior to sending reduces bounce rates, makes it less likely to be marked as a spammer, and reduces future opportunity costs. Finally, having valid phone numbers allow you to reach customers for post sales interactions, like customer satisfaction surveys, that improve customer engagement and loyalty.
No matter your business, collecting accurate customer data is important to success. For retailers, it is critical.
StrikeIron research has shown that investing in phone, email, and address verification services can increase the ability to accurately contact consumers by 90 percent. The more effectively and efficiently you create those interaction opportunities between your company and its customers, brand loyalty increases.
Keep your customers wanting more.