StrikeIron to Exhibit at Ad:Tech NYC
A lead is the critical first stage of any sales process. It refers to an individual or company that has expressed interest in potentially buying a product or service offering.
The value of a lead is dependent upon accuracy. For example, how current and up-to-date is the contact information? Is there any data that is missing (i.e. a phone number or address)? Is some of the data simply wrong?
There are ways to ensure that you are fully receiving return on investment (ROI) on potential leads. Accurate, complete, and timely leads are more likely to drive the highest revenue and generate the greatest value to the sales organization. Therefore, investing in the quality of lead data can have a measurable and rewarding payoff.
One of the primary reasons many organizations come to StrikeIron is to enhance the value of their lead data. We can validate email addresses, mailing addresses, and phone numbers in real-time. Our data quality solutions ensure a lead is accurate and complete (e.g. no missing or inaccurate contact lead data).
StrikeIron can also enhance customer data by providing demographic and lifestyle information. Essentially, we bring additional value to the lead. This means increasing the likelihood of turning that lead into a buying customer.
Thus, we have decided to attend ad:tech New York. This conference prominently features digital marketers who are buried in customer data. Many companies in the online space are aware of the value of a lead, whether it is being collected via a website or web form. However, it is important to be taking active measures to ensure you are getting the full potential value out of a lead.
Building off of the wild success of LeadsCon New York, we have decided to offer our iPad 2 promotion again. If you are attending ad:tech New York, be sure to learn more about our iPad 2 promotion and drop by Booth 2153 to see how to rev up the value of leads. Hope to see you there!