Better Customer and Prospect Data Within Oracle CRM On Demand - A "Turnkey" Solution
At the very heart of any CRM system is the data within it. To communicate effectively with customers and prospects requires a high level of current, accurate data about each and every contact record in the system. The same is true in order to have the best possible business intelligence as the foundation of decision making.
There are traditional software methods for achieving high quality data, but they typically can be expensive and time-consuming to implement, and even more costly to maintain. Using a "Data-as-a-Service" (Daas) approach provides an effective model for incorporating real-time data validation checks into a CRM system, including verifying the accuracy of email addresses, phone numbers and mailing addresses. A solution in the "Cloud" like DaaS allows an easy implementation because the integration is completed in advance by the vendor, hence the "turnkey" notion.
This Web-based approach also eliminates the need to update the data reference sources that serve as the basis of these data validation checks. This is because the frequent updates occur at a master data center that is pre-wired into the solution via the Cloud. The reference data utilizes the Internet and is accessed as needed, rather than stored as a separate, full copy and maintained at each and every site where the software is in use. Since data reference updates are automatic in the world of DaaS, there is no risk that the reference data becomes aged and gradually loses its usefulness as is what often happens with on-premise software solutions.
Finally, the Web/Cloud-based solutions have the advantage of usage-based business models rather than large, upfront software investments that come with a high degree of risk and typically include implementation costs. Rather, the DaaS business example enables a grow-as-you-succeed model which is generally best for an organization.
In the case of Oracle CRM On Demand, StrikeIron has collaborated with our partner ActivePrime to help deliver this type of turnkey, pre-integrated solution, improving the quality and usability of data within Oracle CRM On Demand. Within this solution, available now, a single click validates the critical points of contact data via the Web, with all reference data updated automatically. This enables a much better foundation of high quality data on which to operate a sales force or marketing organization, ultimately resulting in a much better CRM ROI. You can see the screen shots below for email address validation, phone number validation and mailing address validation.
It has been five years since Oracle CRM On Demand was released and now finally there is an integrated real-time data quality solution that is easy to turn on and put to use.