Onward & Upward for Cloud, SAAS, Salesforce.com
Salesforce.com is holding its Dreamforce event this week in San Francisco, and its staggering run continues to show no signs of slowing. The conference is Salesforce's eighth and largest ever, with twenty-two thousand attendees. Salesforce and its CRM "Sales Cloud" has always been one of the poster-children for SAAS, and is now riding the Cloud wave higher and higher. It was a product offering originally geared towards SMBs with minimal IT staff but now has penetrated companies of all sizes with its annual revenue run rate of $1.7 billion USD.
The use of the product at large companies is a clear signal. It was very telling during the keynote that half of the enormous audience raised their hands when Marc Benioff, Salesforce.com's CEO, asked how many in the keynote hall were from companies with 1000 or more employees. This is solid evidence that SAAS, and the Cloud, or at least the Salesforce.com version of the Cloud, has arrived emphatically in the enterprise and is growing there at great speed.
Salesforce has not only been a success for the company itself, but also for its hundreds of technology and product partners, many of which are at the expo with booths (including StrikeIron). Many of these partners have fared well providing add-on capabilities (like our native, Force.com data verification/quality services for Salesforce) to the core CRM and related-product suite. For example, there has been an 82% increase of application installs from the partner AppExchange this year versus the same time last year, nearly doubling the usage of partner applications and add-ons.
Some other feathers in the Salesforce cap:
In addition to its recent nine-figure acquisition of Jigsaw (a giant, crowd-sourced database of business cards), a $212M+stock acquistion of Heroku, a Ruby-based platform-as-a-service play was announced this morning.
- Salesforce's Chatter product was named as one of eWeek's "products of the year".
- The stock price (NYSE:CRM) has doubled in the past year.
- They have recently acquired 14 acres of land (at a price of $278M) near downtown San Francisco for groundbreaking of a brand new campus, as they are currently busting at the seams at their current Financial District address (spanning multiple high-rise buildings).
- New offerings such as Database.com (a Cloud-based database product) and Chatter.com (Facebook for businesses and business people) have been announced.
- Revenue continues to grow at 35% year, and recently beat analyst revenue estimates (November).
And on and on...
And since nearly 80% of all software purchases are still for on-premise software applications, there's a long way for Salesforce, and the Cloud, to go.
So anyone who suggests that Web-based applications, the Cloud, and SAAS applications are a short-term fad need only look to Salesforce.com for the evidence that suggests otherwise.