StrikeIron Apps on the Salesforce AppExchange: Verified Data = Good CRM
CRM systems are only as good as the data within them. That's especially true with Salesforce.com and their CRM solution products, including their premier sales force automation product Sales Cloud 2 and their call center solution Service Cloud 2.
For example, imagine how much more effective a salesteam member can be if he or she has complete, accurate, and up-to-date information on contacts they are about to reach out to. Optimizing the time and effort of the sales team can provide significant dividends to the bottom line.
Also, there is nothing more frustrating for example than typing a well-though-out email only to have it returned as undeliverable fifteen minutes later. Bad addresses and bad phone numbers can be just as agonizing.
When marketing to the gold mine of contacts that exist in your CRM system, the quality of data can be the difference in a successful campaign or a failed one. No matter how good the message or offer is, if it's not reaching the targets, it's not going to do well.
Because of this, a couple of years ago we integrated several of our data-as-a-service Web APIs into Salesforce.com, optimizing our capabilities within Salesforce.com. We are gradually improving them over time as customers put them to use in a broad range of industries.
The four services that are currently integrated, customized for the Force.com platform, and available on the Salesforce.com AppExchange include:
US Address Verification - ensuring accurate, validated addresses within your Salesforce system (including adding additional data like county and latitude and longitude)
Global Address Verification - includes address verification for hundreds of countries around the world
Email Address Verification - ensuring email addresses within Salesforce are valid and deliverable (without having to send an actual email)
Do Not Call List Compliance - checks phone numbers against the federal Do Not List to ensure compliance and avoid FTC fines