Oracle announced the Oracle CRM On Demand Release 19 Innovation Pack at the Oracle OpenWorld event today in San Francisco.
The release includes an enterprise marketing component enabling marketing professionals to build and manage campaigns, Web sites, and other customer-facing documents. It also includes lead management capabilities as well as role management and segment targeting.
In addition to the marketing features added to Oracle CRM on Demand, there is also a hosted contact center capability introduced in this release.
Presumably, much of these marketing features are the bearing of fruit from the Market2Lead acquisition last year. Oracle's expansion into a marketing automation platform demonstrates continued investments into SAAS and CRM On Demand, enabling it to compete more against entrenched SAAS stalwarts such as Salesforce.com
With marketing automation being added to Oracle's CRM on Demand platform, high quality and comprehensive data at the foundation becomes an even greater imperative. Fortunately, StrikeIron's integration of its Contact Data Verification Suite into the Oracle CRM On Demand platform will play an even greater role in the success of Oracle's SAAS initiatives going forward with this new announcement.
In addition, StrikeIron's mobile messaging solutions can play a significant role with the new campaign capabilities introduced today, as it does with many customers currently using it on other marketing automation platforms as part of critical mobile campaigns.