What do all marketers have in common? Marketing guru Seth Godin famously said that all marketers are storytellers. Stories, not features and benefits, sell.Read More
This year, the irresistible pull of digital marketing met an unstoppable force: Girl Scout cookies. It's an $800 million-a-year fundraiser that is only expected to increase with a newly announced addition of digital sales.Read More
Reliable shipping is something customers take for granted, and never more so than during the holidays.Read More
Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed.Read More
We have a landing! On November 12, 2014, the Rosetta probe arrived at its destination, a comet 300 million miles away from Earth.Read More
Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971.Read More
We’re all familiar with Halloween, the grand fall celebration that comes on October 31st, and includes spooky costumes, creepy decorations, and a terrifying overconsumption of candy corn.Read More
Imagine walking through a mall during your weekend shopping binge. Your arms are full of shopping bags, and you believe you’ve had your fill of purchases for the day.Read More
An amazing discovery was made in Indonesia earlier this month in the country’s central island, Sulawesi. Perhaps I should refer to this study as more of a rediscovery. The ancient paintings in the caves of Indonesia I’m going to describe to you were found over 50 years ago.Read More
Just a few days ago, a crowd of people who were gathered around a cornerstone of a building in Brooklyn could barely contain their excitement.Read More
At mini-malls and shopping centers around the country, the brick-and-mortar ways of old are seeing even less foot traffic these days.Read More
Here’s how big changes in downtown Silver City, New Mexico illustrate contact data quality considerations for your organization.
I don't want to make any wild promises about the benefits of attending the "Marketers First" virtual event. But it can be a game-changer.
A recent report found that in 2013 alone, the Indiana attorney general’s office received 14,000 complaints from the state’s residents. They were complaining about getting unwanted calls, even after they had placed their phone numbers on the state’s “Do Not Call” list.