Members of the StrikeIron team were at Informatica World this week showcasing the new Contact Record Verification Suite Cloud Plug-In we've jointly built with Informatica. It enables high quality, accurate, and current data to be loaded into Salesforce.com from many diverse sources, including flat files, Excel, databases, or other applications such as Oracle's eBusiness Suite. As data is moving from the source data into Salesforce.com, phone numbers, email addresses, and physical addresses are verified, validated, and enhanced using StrikeIron's Web Services. This includes a check against reference "truth" data that it is matched against in StrikeIron's data center - all seamlessly via the Web.
This means that once the data arrives at its Salesforce.com target, it is more accurate, current and complete than it was at its target. It will therefore provide for a much more effective CRM experience once the cleaner, more accurate data is residing within the Salesforce system. Combined with Informatica Cloud's scheduling capabilities (for nightly lead loads for example), this creates a very compelling solution for addressing Salesforce.com data quality, time and time again cited as a top issue.
The plug-in is simply a "maplet" in Informatica parlance, which directs each record to a StrikeIron verification process and data enhancement step prior to being loaded into Salesforce. This means that it could also be used in other Informatica products if desired, such as Power Center, IDQ, and MDM.
The key point is that CRM systems are only as good as the data within them.
Here is a datasheet for the product: https://community.informatica.com/mpresources/docs/Infa_cloud_StrikeIron_DS.pdf
Here is a video demonstration on YouTube: http://www.youtube.com/watch?v=c4-s6kRam6c&feature=player_embedded
The joint solution is available now - contact us to try it out (trials available).