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Saving Millions in the Cloud


A recent ComputerWorld article mentioned how Mohawk Fine Papers uses cloud-based services to sell its products on The company has generated tens of thousands of dollars by creating business processes in the cloud.

Screencast - SAP Business ByDesign Integration of StrikeIron

Technology Blogs - Blog RankingsSAP Business ByDesign is a comprehensive, integrated SAAS business management suite that can run the entire information chain of a business, including financials, human resources, sales, procurement, customer service and supply chain.

In its partnership with SAP, StrikeIron helps deliver additional functionality to the Business ByDesign offering in the form of pre-integrated SOAP-based Web services and SAP's "enterprise mashup" capabilities. This enables end user personalization and key user adaptation without requiring development skills.

In the following screencast, you can see a demonstration that utilizes StrikeIron's Cloud-based Reverse Phone and Address Lookup Web Service, integrated into SAP's Business ByDesign product by the SAP team. The entire workflow is demonstrated:

Be sure to turn up the volume!

End Bad Data, Maximize Cyber Monday with Data Verification


The largest online shopping day of the year, Cyber Monday, is on its way. The growth of this unofficial shopping holiday, and the growth of e-commerce sites has been driven over the past decade by one factor: convenience.

8 StrikeIron Cloud-based APIs pre-Integrated into Netbeans IDE 7.1

NetBeans StrikeIron

When Oracle releases version 7.1 of its NetBeans IDE, 8 different StrikeIron Web Services APIs will be pre-integrated into the development environment. This makes it easy to build applications that leverage StrikeIron functionality and its real-time data sources. All of the underlying data sources are updated and maintained within StrikeIron's data center utilizing its IronCloud platform. Since the interfaces, behavior, and data structures are the same across all of StrikeIron's APIs, it makes it very easy to build sophisticated applications that leverage these external data sources, and without the corresponding cost traditionally associated with procuring, updating, and maintaining these data sources internally.

The 8 services to be included are:

Email Verification

Stickiness? Brand loyalty? Better Have Accurate POS Customer Contact Info


Keep your customers wanting more. That’s something every business craves, because it leads to more revenue and greater profits. But creating stickiness, brand equity, and a strong and loyal customer base requires regular contact between your company and its customers.

Don’t be an aaS


Much of cloud computing terminology is based on the notion of ‘as a Service’ (or ‘aaS’).

3 Ways to Pump Up the Value of Sales Lead Data


Organizations collect leads in many different ways. Leads are collected when prospects respond to offers, fill out forms in websites, or send email inquiries. Leads can occur simply by word of mouth or other lead capturing tools as well.

Once a database of leads has been created, what can be done to improve the value of this asset that helps drive all future sales? How can the data be leveraged to optimize the time of the sales organization before they receive these leads?

There are 3 main ways to improve the value of lead data:

Enterprise Cloud Adoption Accelerates - Four Reasons Why

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In a report last week, the Open Data Center Alliance published that its members plan to triple Cloud deployments in the next two years according to a recent membership survey. This significantly outpaces the adoption forecasts from several different analyst firms and is another indicator where the I.T. industry is headed.

Of course, there are different ways to measure Cloud adoption, and while adoption rates may always be debated, there is little question of the Cloud's growing significance in I.T. Even though some Cloud forecasts combine infrastructure-as-a-Service (IAAS) with Software-as-a-Service (SAAS) and others keep them separate, in either case the trending is upward.

So here are four primary reasons why this trend is occurring and likely to continue for a long time to come:

- Cost. When deploying to the Cloud, one only has to deploy the needed I.T. resources at any given time. Capacity can be added or reduced as needed and whenever necessary. With this cost-savings "elastic" approach, usage spikes can be handled as well as increased resource demand over time. It's the difference between renting a server by-the-minute versus committing to two-year contracts with a data center provider at maximum capacity requirements. The latter, traditional approach front-loads application costs and requires significant capital expenditure. These heavy up-front costs go away in pay-for-what-you-use Cloud scenarios, including the ability to get things up and running more cheaply. Many startups deploying to the Cloud are spending less money on hardware and software investments than just a few years ago and getting up and running faster.

- Abstraction. Cloud deployments hide the details of the hardware, bandwidth resourcing, underlying software, load management, and ongoing maintenance of the given platform. This frees up resources to focus on one's own business rather than endless architecture meetings and decisions - unnecessary for a large majority of applications. This is why has found success. Customers no longer have to deal with software upgrades for sales people, database choices, syncing data from laptops to servers, hardware deployment decisions, etc. It's just easier in a Cloud SAAS model.

- Innovation. An organization can leverage the innovation and expertise of those who specialize in a given Cloud-based platform such as within data-as-a-service offerings like StrikeIron provides. This continual innovation can be leveraged as a Cloud platform becomes more advanced without any effort of the organization's own resources. The platform improves daily, and these incremental improvements are put to use immediately for the benefit of customers and without company-wide software upgrades and rollouts. Instead, it's built-in and essentially automatic with the Cloud model. Another example is Amazon's EC2, where an increasing number of new features and capabilities can be leveraged without application redeployment.

- Platform Independence. When deploying to the Cloud, many different types of devices and clients can leverage the application via APIs or other interfaces, from PCs, tablets, smart phones, and other systems, as all communication between machines is via the ubiquitous Web, available just about any time anywhere. This makes interoperability easier, and extensive "middleware" investments of the past to make things work together can be dramatically reduced. This is one of the primary reasons why tablets such as the iPad for example have grown considerably in adoption now versus ten years ago – they work with the Cloud and can access a broad array of useful applications from just about anywhere.

These benefits of the Cloud aren't going away, and this is why the adoption trend is accelerating upward.

Leanest & Meanest Affiliate Marketers

Technology Blogs - Blog Rankings

Affiliate marketing is much like the Wild West — full of digital cowboys, vigilantes and outlaws. White hat, black hat, and gray hat techniques abound, and there are myriad ways to win big in this industry.

4 Ways Daily Deal Companies, Affiliate Marketers, and List Brokers Can Maximize the Value of Their Email Lists


Aggressive advertising and email list purchasing fueled the growth of daily deal juggernauts, such as Groupon and LivingSocial. Their revenue skyrocketed partly because it took an average of only 45 days to monetize an email address and recoup most or all of the cost associated with it. Affiliate marketers could earn more than $2.50 per email address, and list brokers who had emails (typically from retail) in the daily deal sweet spot were able to earn as much as $6 per email.

StrikeIron to Exhibit at Ad:Tech NYC


A lead is the critical first stage of any sales process. It refers to an individual or company that has expressed interest in potentially buying a product or service offering.

The value of a lead is dependent upon accuracy. For example, how current and up-to-date is the contact information? Is there any data that is missing (i.e. a phone number or address)? Is some of the data simply wrong?

There are ways to ensure that you are fully receiving return on investment (ROI) on potential leads. Accurate, complete, and timely leads are more likely to drive the highest revenue and generate the greatest value to the sales organization. Therefore, investing in the quality of lead data can have a measurable and rewarding payoff.

One of the primary reasons many organizations come to StrikeIron is to enhance the value of their lead data. We can validate email addresses, mailing addresses, and phone numbers in real-time. Our data quality solutions ensure a lead is accurate and complete (e.g. no missing or inaccurate contact lead data).

StrikeIron can also enhance customer data by providing demographic and lifestyle information. Essentially, we bring additional value to the lead. This means increasing the likelihood of turning that lead into a buying customer.

Thus, we have decided to attend ad:tech New York. This conference prominently features digital marketers who are buried in customer data. Many companies in the online space are aware of the value of a lead, whether it is being collected via a website or web form. However, it is important to be taking active measures to ensure you are getting the full potential value out of a lead.

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