StrikeIron Blog

Marketers Can Use Big Data By Applying Their Strength: Storytelling

Posted by Cheyanne Ritz on Wed, Dec 17, 2014

What do all marketers have in common? Marketing guru Seth Godin famously said that all marketers are storytellers. Stories, not features and benefits, sell.

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Take These Steps to Avoid Wasting Your Marketing Technology Budget

Posted by Cheyanne Ritz on Wed, Dec 10, 2014

This year, the irresistible pull of digital marketing met an unstoppable force: Girl Scout cookies. It's an $800 million-a-year fundraiser that is only expected to increase with a newly announced addition of digital sales.

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What Would Retail Peak Season Be Like Without Address Data Quality?

Posted by Cheyanne Ritz on Thu, Dec 04, 2014

Reliable shipping is something customers take for granted, and never more so than during the holidays.

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For Marketers, is Thanksgiving the Most Data-Driven Holiday?

Posted by Cheyanne Ritz on Fri, Nov 21, 2014

Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed.

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Raised Expectations & New Discoveries with Great Customer Data

Posted by Nik Williams on Fri, Nov 14, 2014

We have a landing! On November 12, 2014, the Rosetta probe arrived at its destination, a comet 300 million miles away from Earth.

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An Easy Way to Keep Up with Changes in the Email Marketing Industry at #AAeM14

Posted by Nik Williams on Wed, Nov 05, 2014

Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971.

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Halloween's Shocking Spending Growth Points to Hair-Raising Retail Holiday Peak Season

Posted by Nik Williams on Tue, Oct 28, 2014

We’re all familiar with Halloween, the grand fall celebration that comes on October 31st, and includes spooky costumes, creepy decorations, and a terrifying overconsumption of candy corn.

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Proximity Marketing: The New Way to Make Busy Shoppers Drop Everything for Your Deal

Posted by Nik Williams on Fri, Oct 17, 2014

Imagine walking through a mall during your weekend shopping binge. Your arms are full of shopping bags, and you believe you’ve had your fill of purchases for the day.

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Amazing Discoveries About Your Customers, from the Caves of Indonesia, to #DF14, to Today

Posted by Nik Williams on Fri, Oct 10, 2014

An amazing discovery was made in Indonesia earlier this month in the country’s central island, Sulawesi. Perhaps I should refer to this study as more of a rediscovery. The ancient paintings in the caves of Indonesia I’m going to describe to you were found over 50 years ago.

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The Four Steps to Know if You Should Use (or Lose) an Old Email Contact List

Posted by Cheyanne Ritz on Fri, Oct 03, 2014

Just a few days ago, a crowd of people who were gathered around a cornerstone of a building in Brooklyn could barely contain their excitement.

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Brick and Mortar Retail Sales Decline Further – What it Means for Upcoming Peak Season

Posted by Nik Williams on Tue, Sep 16, 2014

At mini-malls and shopping centers around the country, the brick-and-mortar ways of old are seeing even less foot traffic these days.

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At the Corner of Yankie and Texas Street is an Indicator for Your Business

Posted by Cheyanne Ritz on Fri, Sep 12, 2014

Here’s how big changes in downtown Silver City, New Mexico illustrate contact data quality considerations for your organization.

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Reasons to Register Now for the Free "Marketers First" Virtual Event from Marketo’s #mktgnation14

Posted by Cheyanne Ritz on Wed, Sep 03, 2014

I don't want to make any wild promises about the benefits of attending the "Marketers First" virtual event. But it can be a game-changer.

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What 14,000 Unhappy Indiana Residents Have to Do with Your Customer Communication

Posted by Nik Williams on Thu, Aug 21, 2014

A recent report found that in 2013 alone, the Indiana attorney general’s office received 14,000 complaints from the state’s residents. They were complaining about getting unwanted calls, even after they had placed their phone numbers on the state’s “Do Not Call” list.

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What Does Sender Reputation Mean to Marketers?

Posted by Nik Williams on Fri, Aug 15, 2014

As some of us here at StrikeIron got to visit Philadelphia for the eTail East event this week, I was thinking about some of the great places to visit in the city, like the Liberty Bell and Independence Hall.

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